“Digital and Social Media Specialists are the most in-demand roles as the rate of technology adoption in Singapore soars.1”
The number of infocomm media professionals employed was 210,100 in 2017. Together with 14,700 infocomm media job vacancies, the total demand for infocomm media professionals is projected to grow by another 35,800 in the next three years from 2018 to 20202.
Digital Marketing professionals are in demand across all sectors, with new roles created due to changing consumer habits. As companies continue their digitalisation efforts in 2020, there will be increasing demand for Sales and Marketing professionals with Big Data, Digital, E-commerce and Transformation experience3.
Annual salary range for a Digital Marketing Manager5
Projected global digital revenues in 20234
8 in 10
Infocomm Media professionals had Tertiary education or higher (2017)2
Synthesises programme initiatives and policies to create messaging for industry, stakeholders and the public
Drives conceptualisation, design and development of marketing and branding of agency’s initiatives including event experiences, talking points, website content, video scripts, social media messaging and other multi-media assets
Understands, embraces and uses social media (FB, Twitter, Blogs, etc.), new media technologies and techniques
Has an understanding of usability and user experience principles, knowledge of web analytics and experience with web page design